Other Services
Branding and Identity:
Atelier Studios designs and develops company branding. To be a creditable and professional looking identity and brand image that meets the target audience’s expectations and will help customers develop a perception of the services on offer. Our branding and identity services include:
Design Concepts:
Following an initial consultation with you to discuss the environment in which your new identity will operate and the objectives it will need to achieve, we will prepare a creative brief for your approval.
Once this is agreed, our design team will produce logo designs. Our concepts cover various directional and stylistic interpretations of the brief and will include ideas for the logo device along with any associated typefaces and colour ways.
Logo Development:
From our initial concepts we then take your feedback and list your preferences for development and completion and make amends based upon your feedback.
Once the logo is approved, we produce a logo pack which includes the logo in various formats and colour ways.
In regards to brand identity, our design studio team recommend some websites you could view for some initial design inspiration:
Website Design:
The design of the website will reflect the core values of yyour company. The aim of most recruitment websites is to develop an online presence, encouraging candidates to search for vacancies, clients to identify candidates and for them to contact you as a result.
The design phase of the project includes concept designs based around these objectives, and any other stipulated needs and influences. Central to the production of these concept will be the completion of our client survey or alternatively, a design brief.
We provide concepts to demonstrate a clear idea of how the website will look. Pages are illustrated that are imperative for the success design of the site. The design phase of the site will consider the site’s purpose, its target audiences and key requirements. This is an iterative process based on creating images, screen shots and mock-up pages. Our designers will use the collateral provided during this process.
Accessibility:
At Atelier Studios our aim is to make our websites as accessible as possible to the widest range of people. This involves considering the specific needs of not only those with visual or motor impairments, learning difficulties and other forms of disability, but also different browser technology and internet connection speeds.
We endeavour to comply with the most widely accepted guidelines for the construction of accessible web sites as specified by the World Wide Web Consortium (W3C); a non-profit organisation charged with overseeing the continuing development of the web.
W3C Web Content Accessibility Guidelines (WCAG) defines three levels of accessibility, each progressively more demanding. The most basic level of accessibility is Priority 1 (Level A Compliance) followed by Priority 2 and 3 (levels AA and AAA). Our sites comply, at a minimum, with all Priority 1 checkpoints and where possible Priority 2 and 3 checkpoints. There are however, a number of the checkpoints that are subjective and there may be instances where interpretation varies. All web sites owned by UK businesses need to comply with the Disability Discrimination Act – The DDA.
This stance on accessibility will be maintained with the development of your website and Atelier Studios will use a number of tools to ensure that the development of the site adheres to the act.
For further information on the W3C or the DDA, please see the following third party websites:
- http://www.w3.org/
- http://www.direct.gov.uk/en/DisabledPeople/RightsAndObligations/DisabilityRights/DG_4001068
Web Browsers:
We make sure our sites are compatible with the following web browsers on both Mac and PC:
- Internet Explorer 6, 7, 8 and 9
- Firefox – version 2 and above
- Google Chrome
- Safari
Together, these account for around 93% of Internet use.
Website Copyright:
You need to make sure that any text, graphics, photos, designs, trademarks, or other artwork that you provide us with can be used.
Copyright for this project is owned by Atelier Studios Limited. Upon completion of this Project, all rights owned by Atelier Studios Limited as to design, graphics and text is assigned to you. Rights to photos, graphics, source code, and computer programs that are not owned by you are limited to your use only. Any relevant products used to generate the project remain the property of their respective owners.
Please note that we do retain the right to display graphics and any additional elements as examples of this project in our portfolio.
Website Marketing and Communications:
Atelier Studios are able to produce a wide range of communications and marketing strategies. Whether the aim is to promote an existing website or a new project, we use our expertise in the digital and print industry to help our clients achieve the highest levels of return on investment and market penetration. We have an extensive range of tools which we use to achieve this for our clients which can include:
Targeted Email Marketing:
If you’ve decided to use email in your communications then you’re probably aware of how cost-effective it can be. At Atelier, we delight in creating scrumptiously brilliant e-communications that consumers look forward to opening online or on the go with their mobiles. And whether it’s an eflyer, a competition or a viral game, we take care of everything for you – copywriting, sourcing images, layout and dispatch, tracking and reporting.
On and Off Line Mail Shots:
Atelier Studios have the knowledge and the experience to help our clients market their brand in both the online and off line world. We create stunning printed mailouts, flyers and catalogues which we then distribute and manage the campaign for you.
Viral Games:
We can design compelling, interactive and engaging games which we distribute using pre-existing social networks. The distribution is such that it is self replicating as we use websites with high social networking potential.
Mobile Phone Applications:
Smart Phone Applications have taken the world by storm, revolutionising the way people interact with the Mobile Internet and more importantly how customers interact with companies and their brands. Smartphone Applications are faster than ordinary web pages whilst utilising the ever expanding functionality of the handset, merging together to deliver a richer, stronger and more enjoyable experience for your audience. It is important to get it right the first time, with minimum costs and time. Atelier Studios are experts at designing and creating Smartphone Applications. We build Apps for: iPhone, iPad, iTouch, Google Android, Blackberry, Windows and Nokia/Symbiont.
SEO Engineering:
Websites should put the user first, but they should also be open and accessible to search engines. SEO engineering is the process of working on the technical aspects of a site to make it as search friendly as possible. This usually includes: Making search-friendly URLs, Providing optimised titles and meta data, H1 Headings, Footer linking, robots.txt configuration, XML sitemapping, Specifying necessary CMS functionality, Specifying custom 404 error pages, Managing duplicate content issues, The setting up of Google Web master Tools and Google Analytics.
For more information, please visit Atelier SEO.
Search Engine Optimisation (SEO):
Most users arrive at a website after searching with an engine, such as Google. In the UK 90 % of searchers use Google over the Yahoo! or Bing search engines. Our specialist SEO Engineers carry out ongoing search marketing activities such as full site audits, recommendations for improving site visibility, content enrichment, link building strategies, and content marketing.
For more information, please visit Atelier SEO.
Pay Per Click (PPC) Campaigns:
Our pay-per-click managed service can be used alongside your natural search (SEO) strategy. Our Search Engineers work out how much to spend by frame referencing where you are in your program me of natural search engine optimisation; the proportion of investment in pay-per-click generally reducing as your success in natural search grows, with a mature campaign aiming to allocate 15% of your search budget to PPC as an objective – depending on your commercial goals. All our Search Engineers are ‘Google Ad Words Qualified’ professionals and they start their campaign planning by carefully researching the specific keywords that will attract your customers and then they bid for consumer clicks when someone searches for them.
For more information, please visit Atelier SEO.
Post Click Marketing (PCM):
People don’t like nasty or disappointing surprises, so a site or a page should deliver what it promises after the click. At the very least the link that is clicked should be followed by a page that matches the link. A search result, a paid ad, or a link in an e mail should describe what the visitor expects. Post-click research suggests that the best converting pages are the simplest and most direct. There is no need to repeat the messaging that lead up to the click, the focus should on making sure that a simple action is required, and what the outcome of that action will be. Another aspect of post-click could be something as simple as specifying correct ‘phone numbers. If you have the resource a great idea is to use a dedicated ‘phone number on your website. Every call that comes in on that number can then be attributed to a website visit, even though it’s not being tracked in your analytic.
For more information, please visit Atelier SEO.
Social Media Optimisation:
Like traditional networking, online social networking is the process of mingling with your target audience online to ultimately make connections which will help to refer more people to your website. We help clients build social networking strategies to drive increased traffic to your site which inevitably increases your brand awareness and market penetration.
For more information, please visit Atelier SEO.
Website Analytics:
Finding out how many people are visiting your site, what time of the day they arrive, how long they stay, and what interests them most is almost as important as knowing where visitors leave your site and why! We use analytics packages which are tailored to providing you with the tools to retrieve the information you need to best optimise your business, and your site’s presentation to the search engines. We offer a range of reporting tools from easy to use very low cost analytics packages through to high-end solutions for more detailed analysis.
Click Heat Mapping:
Mapping lets you see clearly which page elements are getting the most use, and which aren’t. This can provide some really good insights into how people interact with your site, and how you can tune your site accordingly.
On and Off Line Publications:
As part of our planning stage we will identify the best route to reach your target audience. We will asses the effectiveness of using on and off line specialist publication such as the Institute of Directors publication. Our design team have the ability to design both digital and print styled adverts that really engage readers, encouraging them to find out more.
Website Testing:
All development and testing will take place on the Atelier Studios testing platform. This allows you to be able to add content and test the website in a save environment and enables us to make sure everything runs correctly and no unforeseen errors will occur when we transfer code over to the live website.
Content Population:
You will be responsible for generating and inserting the content for the site pages, as per the site map. We will require two sample web pages, a news article and event if applicable. We do provide content addition services and copyrighting services.
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